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About

I’m a creative leader and designer with 15+ years of experience building brands, campaigns, and digital experiences across cycling, outdoor, consumer electronics, and lifestyle.

My background spans design, marketing strategy, and film production. I’ve led rebrands, digital experiences, and omnichannel launches and campaigns from early concept through execution. My work also extends into photo and video art direction. I shape the concept, plan the shoot, direct talent on set, and bring the final work into the larger campaign. I’m comfortable leading teams, collaborating across disciplines, and staying close to the creative along the way.

I hold a Master’s in Business Creation (MBC), along with degrees in Film & Media (BA) and Fine Art/Design (BFA), bringing a mix of creative thinking, business perspective, and hands-on experience to the work.

Outside of design, I’m usually somewhere in mountains of Utah chasing snow, trail dust, and fresh air.